In order to celebrate it's 40th anniversary and alongside their anniversial video, Social Handlers worked with Info Quest Technologies on finding out a unique, innovative and fun way to honor this historic landmark.
The concept involved a "Wall of Wishes", a Web app that users can sumbit and personalize their own wishes.
After submitting their wish, an approval process was triggered, ensuring brand safety.
The whole campaign had a number of highly specialized and customized steps, and one of its strongest points was a highly-targeted custom digital campaign, aimed just to Info Quest's partners, including resellers, software vendors and ISVs, strategic partners, retailers, system integrators etc.
This way, each and every wish submitted was completely personal and business related, resulting in hundreds of wishes that later on compiled a unique "book of wishes".
Here are some of the main components:
- Dedicated posts and artwork on all social media.
- Digital campaign towards partners in order to submit their personal wishes.
- Dedicated and personalized newsletters.
- Web app for wishes submission, along with approval process and back end management.
- Dedicated landing pages.
- Compilation of all wishes in a high-quality "book of wishes".
